Are you looking for ways to grow your e-commerce business? If so, you’re in luck. You can do several things to help your business grow, including optimizing your website, expanding into new markets, and using social media to promote your products. Here are a few tips for growing your ecommerce.
Content is the King:
It’s a common saying that ‘Content is the King’ applies here too. Make an SEO friendly blog for your e-commerce site so that people can get all information about your products from there rather than from any other website. For example, rather than creating a product description on each page of the website, the description on its respective category page or create pages that will list all products of one particular type with their description and price range. This will give your customers a proper idea about what they will purchase and the pricing details of each product.
Create a profile of your business on various social media platforms like Facebook, Twitter and Google+. Update the status of your store’s latest products, offers and sales with attractive banners. This way, you will get instant responses from people about their opinion, which will help you improve your store’s performance. You can use third-party services like Hootsuite for scheduling posts across different profiles.
Make it Mobile Friendly:
Nowadays, everyone has a smartphone, either an Android or iOS device; even kids use phones to play games. The best way to deal with this situation is to make your eCommerce website mobile-friendly because customers want it these days. If they find difficulty in browsing sites on their phones, they will move to some other online store where the site is mobile friendly.
The more social shares your product page has, the more traffic you will get. Make it easy for your customers by giving them options to share products with their friends on popular social media platforms like Facebook and Twitter just by clicking a button. This way, you are making your customers’ job simple by saving their time of copy-pasting product links on each shareable platform, resulting in an increased number of shares, which ultimately increases the overall traffic of your store. Moreover, don’t forget to follow up with people who shared your content as they are more likely to come again and purchase something from your site.
Encourage customer reviews and ratings for each product because it will give other users a fair idea about its quality before purchasing it. Make sure to respond to negative feedback politely and helpfully, which will create confidence in customers that you would be available for their help even after-sales if they purchase any product from your site. Moreover, such responses will encourage people to buy products from your store as they know someone cares about them after-sales.
Nowadays, online shopping sites are coming with great offers like free shipping, a money-back guarantee, etc. You must stay active on a regular basis and manage promises made by your store as it will increase customer confidence and store loyalty. In addition, you can hire a team of experts to manage your social media accounts and marketing experts to run marketing campaigns regularly, which will help you cut down the marketing budget to a great extent.
Ecommerce store owners are using various techniques to improve conversion rates of their stores. Above mentioned are some of the tricks that help you get more traffic and ultimately leads. Therefore, eCommerce web design is not just about making a website look pretty; it’s also about making your online store more user friendly so that people can find stuff they need without taking much effort and thus increasing customer satisfaction leading to increased sales figures.
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