Apps and e-commerce, what can we say about them. These two terms do not go hand in hand because there was no need for them before. Well, did you know, that apps are driving online revenue growth? In 2016 retail revenue on mobile apps was $100 billion which is a 66% increase over 2015 revenue. App development is one of the best and most important strategies for e-commerce businesses. Even in lieu of the COVID times, e-commerce has just boosted up its pace. Sales got doubled but what lacked is a good user experience. The eCommerce businesses with apps marked a tremendous amount of sales and the eCommerce business not having an eCommerce app just lacked behind.
In this blog, we’ll talk about some important features that can leave you ahead of your competition in eCommerce marketplace. In other words, this blog talks about why building an app is important for an eCommerce business.
Keep reading!
Importance Of Having An App For An Ecommerce Business
Increase customer loyalty
Many entrepreneurs do not realize that the key to increasing customer loyalty is to offer them a totally different and more personalized experience. When your customers have a mobile app version of your online store, you can access data that helps you improve your service. For example, you can know which people are buying what products and in what quantity. In this way, you will be able to offer targeted promotions, personalized discount coupons, and much more. This will help to increase customer loyalty, but also generate sales through recommendations from existing customers.
New sales opportunities
Customers use apps to buy products 24 hours a day, 365 days a year. They don’t have to worry if they can’t make it into your shop or website at any particular time because they can simply tap on their phone screens and purchase products whenever they want! If you have an existing website, then it’s possible to integrate the app with it. This way, customers can shop on the mobile app and then complete the purchase on their computer or tablet at home.
Higher revenue
Smartphones are everywhere and people use them almost every minute of their day. If you have not built an app for your website yet, then there are high chances that your customers will be using other apps like Amazon or Flipkart which means they won’t be visiting your site anymore making it harder for them to make purchases from you. However, once you build an app for your eCommerce business everything changes since users can now easily access all products anytime anywhere without having to deal with any complications.
Improve your marketing strategies
If your customers can access your products and services through their mobile phones, you will be able to improve your marketing strategies, which will improve your sales. Ecommerce mobile apps are easy to navigate for customers, especially if they are well designed. This allows you to attract more customers since they can access the app any time and from anywhere. You will also be able to quickly send notifications about special offers, discounts, promotions, and new product releases to your customers directly on their phones. This will help you improve your sales since many people might be interested in the special offers that you have provided.
Create a better shopping experience for customers
If you want to keep up with competitors and stay ahead of the game, then having an app is crucial. Customers expect businesses to be able to provide them with a seamless shopping experience wherever they are in the world, even if they’re on their phones or tablets. By creating an app for your eCommerce store, you can make it easier for customers to shop from anywhere they are at any time of day or night. The best way to do this is by providing them with all the information they need in one place so they don’t have to go searching around different sites looking for what they want or need anymore!
Key Takeaway
App development services can help e-commerce business owners to run their businesses more effectively. Over the past few years, e-commerce websites have exceeded expectations in terms of customer engagement and profit. However, when it comes to user experience, many websites still lack the features that make shopping easy. Mobile apps can solve this problem. By offering a better experience to the users, you will be able to increase conversion rates. You will also be able to increase your revenue with mobile apps. In addition to that, you will also be able to engage your customers in a more effective way.
How Binmark Can Help?
We are a top-notch app development company in Delhi NCR that can help you get your business on the move. We understand how important it is to have a strong online presence and we are here to help you create your e-commerce store. Our team is committed to helping you create a mobile app that will allow your customers to shop from anywhere and anytime. This is an important aspect that will help you build a strong online presence. Our team of professional app developers will work with you to create an app that is user-friendly and easy to use. We will also ensure that your e-commerce store has all the features that are required for a successful business.
Our starting price is Rs 25000, which is the most affordable price in the market.
If you want to build an app for your e-commerce business, contact us today and we will be glad to hear from you.
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