A new wave of innovation is fueling a radical change in fashion Industry. When we talk about industries that digitalization is most impacted, fashion is probably the last that springs to our mind. But the reality is since the birth of sewing and weaving, technology has always led the developments in fashion. However with the growing use of social media influencers and the scope to now design your clothes online. So, it can be asserted that the connection between fashion and technology is now stronger than ever.
Clothes of the future
A perfect combination of fashion and technology is digital clothing. This concept is not as new it sounds as it evolved in the year 2016 when bitmoji allowed users to dress their avatars from fashion brands. Statistics show that items in the world are brought to generate content in social media as we see many bloggers generate content all the time so they have to order and buy things for the sake of video shooting.
But what if the item is needed only for one photoshoot then why not try on digital clothing. It is a great opportunity nowadays to make fashion more eco-friendly and sustainable as the fashion industry is the second-largest polluter. And digital clothing could be the solution. Digital clothing is the future and the thing about digital fashion is that digital clothing exists in the digital era but in reality, it looks like real clothing. Also, it is possible now to wear any impractical materials like dragon skin or super artificial designed costume thanks to digital clothing. It can be as fantastic as your imagination can be.
Exclusivity to Digital fashion
Fashion is getting into non-fungible tokens which are the NFTs that has taken off over the past couple of months. They are digital certificates of authenticity that kind of proves ownership and provenance. In more simple words, it can be said that fashion becomes a digitalized, tradable community, which we now call an NFT. It is a way of financing exclusive luxury products digitally and issuing a smart call essentially to verify the authenticity of digital clothing. For example, Gucci recently sold a digital version of its bag on Roblox Crop’s platform for about $4,115. That’s more than the price of the physical item. With the rise of NFTs, fashion now is a digital commodity, and fashion enthusiasts will consume NFTs as a form of expression to become more creative. This fashion NFTs space also offers a new way for young designers and artists to fund their new art forms of designs.
Future of fashion Industry
From Gucci to Chapel, Topshop to Primark, clothes industry heavyweights relies on fashion forecasters for the next session’s new look. But advancements in artificial intelligence are about to turn their art into a science. H&M recently confessed to $4.3 billion unsold stock and these industry wastes cost both losses of profit and reputation to global brands. Thus, modern technologies could be the savior to this.
The technology could make the fashion industry more sustainable by using machine learning, artificial intelligence to match supply with demand, unnecessary manufacturing could be limited and fashion’s environmental footprints can be reduced. All meaning our future wardrobes could contain clothes designed for us and sold for us by technology alone. Hence, this technology makeover could hold huge benefits to the revamping fashion industry. Grow in this digital world of fashion industry with Binmark.
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